简要说明推动文化与旅游深度融合的意义

文化是旅游的灵魂，旅游是文化的载体，推动文化与旅游融合发展，对于促进旅游业转型升级，实现文化传承创新，具有重要意义。

首先，旅游是综合性的社会文化活动，其实质是体验文化、寻找文化差异，自诞生之日起，就与文化密不可分。据亚太旅游组织“游客愿意支付的额外项目”调查结果，有60%的人愿意为“有机会获得更多的文化体验”买单。文化和旅游融合是物质和精神的双丰收。

其次，文化资源为旅游业发展提供了最深厚、最持久、最具魅力的元素。世界旅游组织将文化旅游定义为：“人们想了解彼此的生活和思想所发生的旅行。”浓郁的文化性、民族性、地方性、区域性最符合旅游的本质特征，成为旅游发展的生命和灵魂所在。

再者，文化产业和旅游产业都具有强关联性、高渗透性、边界模糊等特点。两个产业互有交叉，文化产业为旅游产业提供丰富的内容产品，旅游则为文化消费创造巨大的市场空间，为文化保护传承提供有力支撑。

据世界旅游组织统计，在全球所有旅游活动中，由文化旅游拉动的占40%，在欧洲超过50%。这说明，两大产业融合发展具有坚实的市场基础。

推进文化和旅游融合发展，就是要借助现代技术手段，充分发挥文化资源的旅游价值，用文化元素提升旅游产品的文化品质和内涵，形成新的文化旅游发展业态，推动旅游业转型升级，拓展文化市场空间，促进文化消费和文化传播。

扩展资料：

构建文化产业和旅游产业融合发展大格局

文化产业和旅游产业融合发展已成为现代服务业发展的必然趋势，要构建文化产业和旅游产业融合发展大格局。

第一，完善文化产业和旅游产业融合发展的体制机制。文化与旅游部门的机构整合，有利于形成协同发力、合作共推、相互支持、相互促进的体制机制。

要加强顶层设计，制定出台产业集群打造、龙头企业培育、品牌项目开发、复合型人才培养、投融资体制改革等政策措施，积极推进旅游区域合作，形成资源共享、市场共建、互利共赢的发展格局，把文化旅游产业真正打造成新的经济增长点。

第二，整合文化产业和旅游产业资源，规划发展空间布局。围绕丝绸之路经济带核心区五大中心建设，《自治区文化产业发展专项规划(2016—2020年)》已编制；

规划设置了“两核、三带、三区、多点”的文化产业空间布局，推动形成“两核引领、三带同进、区域联通、特色鲜明、资源互补”的文化产业发展新局面。

第三，合理利用文化和旅游资源创新发展模式。发挥新疆旅游资源富集优势，促进文化与旅游深度融合发展。推动数字传媒、数字娱乐、动漫游戏、数字音乐、互联网服务等相关产业与旅游产业相结合。

通过虚拟旅游、场景再现等数字化体验服务、互动服务，提升旅游参与感。通过文化创意改造转型升级现有的各类文化旅游项目，加快智慧旅游发展，延伸文化旅游产业链，增强文化旅游产品供给和营销能力。

参考资料来源：人民网—推动文化产业和旅游产业融合发展

旅游消费的作用有哪些

旅游消费可以推动经济发展、扩大内需的背景。旅游消费早已成为“扩内需，保增长”的重要渠道，成为扩大内需的重要战略。推动旅游业的发展，以此推动中国经济的发展，提升中国的旅游文化竞争力、综合实力以及国际竞争力。

英语翻译求助·····急

(1). the tourism product strategy (enterprises'marketing): it is a product travel marketing strategy in the primary factor, Jeff must marketing consumer markets required of travel products, the enterprise to a deduction for the survival and development.tourism marketing mix in the product is the most important factor.

1cyclophos phamide tourism product concepts.We all know, tourism product is provided by tour operators to meet the tourist consumption required by the tourist facilities, tourism services and attractive tourism project and line, is food, accommodation, sight, purchase, import, entertainment, such as povince and its'immunogenicity combination, and services from concreteobjects, basedservice belonging to the product.on the tourists'motivations is travels or travel experience.tourism products as a combined service products, with evaluatoin intangibility, not causes, non - storage, production and consumption of elileptic, etc, as distinct from physical form of specific labor products.

2. the Constitution of the tourism productin view of the tourist spending, comprehensiveness and diversity, the corresponding requirements of tourism products in the same in a structured polybasic compositionality, the actual content.its formation, including both physical form of tangible products, such as tourism, hotels, tourism automobile purchase products, including service in the form of intangibles, such as guide services, shopping services, food and beverage service, such as reception and service products; according to their function, which may include tourism product, holiday travel products, special tourism products, special tourism products, etc.

3 tourism product marketing.as the further development of tourism, tourists, culture and improve the quality of products for some sightseeing staple has no interest, therefore, should the implementation of the tourism product 《national strategy, brand management.can be foreseen, in the 21st century will be China tourism product 《national century.at the same time, ” “ leisure times with the advent of the Chinese people's lives, by entering the food and clothing ” “ “ ” - well－off - universities'realistic, for the popularization of recreation product development.Therefore, a family leisure vacation holiday, chengjiao, village waterfront vacation, holiday and leisure, recreation and even disinfectization students'weekend Leisure holiday products will have wide market.

(2). tourism enterprises pricing (price): tourism products and purchase process, the consumers (tourists'motivations) implementation of spatial and temporal scope of freedom of movement, a high level of service and enjoy the process of buying, these are the activities of the market economy, you must follow market rules, the implementation of economic principles equivalent exchange.Mastering the tourism product price formation process and product pricing method, diversified pricing strategy is tourism management and organization of a marketing campaign for the primary means.

(3). travel marketing channel strategy (¦a¤è): marketing channels decision is tourism enterprises of one of the important decision.client network is an important external resources, usually for many years, it can be set up and tourism enterprises of important internal resources such as tour guides, marketing team, and so on be lumped together.tourism industry has gradually rendered the scale of ofvocational, as a result of the marketing channel and the establishment of a distribution system is necessary.not be overlooked is that economic development network, enabling consumers and marketers between can be more direct and quickly established marketing channels, and even have been omitted in the past, traditional marketing channels and links, this requires our marketing team, marketing system, complete and efficient system of a unified, Office environment webized intelligentized a high degree.

(4). promotion of tourism enterprises (promotion) portfolio strategy: tourism marketing is not only the development of tourism products, and create market demand price, you must also occupy the market with reality and potential consumers communicate shoulder the responsibilities of the communication and promotion.ensure effective communication of information, the key is to communicate the content, objects, and frequency.Configure a complete marketing communication systems is necessary.tourism enterprises must be the same associated enterprises, consumers and various types of enterprise, government departments, professional associations, and even enterprises'internal employees carry out thorough communication.each group communication are to the enterprise to feedback.tourism enterprises develop sales, marketing personnel training plan, design, excellent variety of advertising, promotional, marketing communication is the combination of the operation of the content promotion mix.promotion mix consists of four tools: advertising, sales promotion, marketing, sales staff composition

如今，越来越多的人喜欢旅游这项户外活动（是英语作文！！！英语作文）

Travelling is a very good activity. When you are fed up with your work and study, and when you can get a holiday, you can go to the beautiful spots to enjoy the beauty of nature and the special character of other cities. You can breathe fresh air, meet different people and make friends with them. In so doing, you will forget your tiredness and troubles and build up your health. As a result, you will feel fully relaxed and you will have the energy to undertake the new tasks waiting for you. But sometimes, travelling is not an enjoyable thing. For example, when the bus or car you ride in has an accident, you just sit in it and waste your precious time. Furthermore, the weather can be changeable. If you are climbing a mountain, it may rain suddenly. You may be caught in the rain and may catch a cold. The worst thing is that you may have your money stolen and you may have an injury. All these are terrible things which can happen to a tourist. Therefore, when you are going on a trip, you must prepare yourself carefully. Firstly, you must have clear information about the weather. Secondly, you should choose a good companion so that you can help each other. Thirdly, you must be careful everywhere and try to avoid accidents. If you do this, you will surely enjoy your travels and avoid any unnecessary troubles.

第2篇

It is exciting to visit different places. As you travel, you will see beautiful sceneries typical of the region. Besides, you can meet and make friends with people of different colors and races. You can get to know the customs and living habits of the local people. Today, people are all fond of travelling. As a result，tourism are developing rapidly. The main reason why people travel is perhaps for pleasure. For example, having worked hard throughout the week-days, people will find a weekend trip to the nearby mountains or beaches a real relaxation. When people return from their travel, they usually feel fresh and energetic. Travelling is also one of the best means for learning. You may have read or heard about something, but you can never get a picture of it until you see it yourself. For seeing is believing. Furthermore, if you are careful, you can learn much during your travel about the geography, biology and history of the place you visit. No matter how well educated you are, there is always a lot for you to learn through travelling. The knowledge acquired from travel is no less valuable than that from any reference books.

两篇你任意选择一篇就可以了